Traditional Distribution Research

there are a few ways for magazine distribution which are direct selling, selling through intermediaries, dual distribution, and reverse channels. direct selling is selling from home, work or online. direct selling does not take place in a retail environment. selling through intermediaries is selling through retail from an individual firm which connects the producer to the buyer. dual distribution is a system where manufacturers will simultaneously use 2 approaches, which is marketing the product one way and sell it directly to the consumer. reverse channel is when the product (the magazine) is moved from consumer back to manufacturer. two examples are recycling and product recalls. the traditional distribution model for a magazine is selling through intermediaries. i can utilize this by putting my magazine in places where my target age/audience would go.