Audience Engagement Research- Experience Life

this is experience life magazine. they have a twitter page advertising their magazine. this can relate to physical therapy because this magazine is about health and fitness as well. knowing your body and what it can take can help when in physical therapy. having a healthy and active lifestyle is the main goal when reading these magazines so it all correlates. in my magazine i would probably do something like this where its social media but also have pop up ads when visiting similar websites so the target audience can be the same or similar to my target audience.

Audience Engagement Research- Health

This is Health Magazine. This magazine can relate to physical therapy because it all contributes to overall staying healthy and trying to achieve the best physical potential. the target audiences are similar because their goals are both to be able to reach a healthy and active lifestyle and a health magazine as well as a physical therapy magazine can help with that. this magazine is being advertised through social media. someone runs this account posting things which can be similar things to the magazine. this might lead to someone wanting to get the magazine to see what its like.

Audience Engagement Research-APTA SDPTA

APTA is the American Physical Therapy Association. It has magazines and different branches for each state. The SDPTA is the South Dakota Physical Therapy Association. This billboard is advertising their whole company, along with their magazines. Our audiences are similar because we are both targeting people who need help for their injuries in order for them to recover faster and get back into their normal routine. The techniques uses in this billboard include putting a picture of 2 people hiking which can lead to someone seeing it and saying "i want to be able to do that". There is also large text so it is very clear and easy to read. There is an APTA national conference in Orlando, Florida where I will set up a table and give out free magazines. This will bring more attention to my magazine.

Indesign Class Activity

Today in class we utilized adobe Indesign to lay out our 2 page spread. Overall i was comfortable with Indesign. it is much more professional and has more details than publisher. I think I will most likely use Indesign for my 3rd quarter revision because it is not difficult to use and it is better for editing my magazine.

My Target Audience

The age of my target audience is from 20s-80s. Physical therapy can be for anyone at all. I would say it will mainly call out to older people that range from 50s-80s. there is not a specific gender I am trying to target for my magazine. I would target areas with a higher retirement population and a higher senior citizen population. for income, I am targeting middle class because it is not super expensive but can be pricey. Insurance may cover it but it depends on the circumstances if it was an accident in a car crash or it its an injury from sports. The education level is not really important for my target audience. The message that needs to get across is that there are people who can help their pain/injuries. I'm hoping the bright colors and larger text will catch the audience's attention.

Use of Conventions

It takes people in need of assistance and gives them something to do about it if they didn't know what to do. The social groups represented are people with physical pain or injuries. This targets those people directly.

Feedback and Revisions

I plan on changing my background colors in my table of contents and article to white so it can be seen better. I also need to change the name of the magazine because the one I have not is too long and boring. The pictures in my table contents and article need to be straightened out so they are more symmetrical on my pages. The article needs to be fixed to where the margins are straight and crisp. I need to add page numbers as well. These changes will improve my product by making it look more professional and neat in order to be ready for the submission to AICE.