APTA is the American Physical Therapy Association. It has magazines and different branches for each state. The SDPTA is the South Dakota Physical Therapy Association. This billboard is advertising their whole company, along with their magazines. Our audiences are similar because we are both targeting people who need help for their injuries in order for them to recover faster and get back into their normal routine. The techniques uses in this billboard include putting a picture of 2 people hiking which can lead to someone seeing it and saying "i want to be able to do that". There is also large text so it is very clear and easy to read. There is an APTA national conference in Orlando, Florida where I will set up a table and give out free magazines. This will bring more attention to my magazine.
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